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From clinician to creator: taking your brand to the next level through experience-based marketing

Woman with Plastic Surgery “addiction” on how it nearly destroyed her marriage (and her face) Huffington Post, 4 November 2015 Cosmetic Crisis Waiting to Happen BBC News, 23 April 2012 I was blinded by fillers: One woman’s horrifying story of...

Is there a role for retrobulbar hyaluronidase in hyaluronic acid vascular embolism related vision loss?

This article has been verified for CPD. Click the button below to answer a few short questions and download a form to be included in your CPD folder. How should vascular occlusions be managed? The authors review the evidence on...

In conversation with Klaus Fritz

We spoke with Dr Klaus Fritz, a board member with 5CC, about his career in dermatology and 5CC’s upcoming congress in Barcelona. Can you tell us a little bit about what led you into the field of dermatology, and what...

Perceptions and Deceptions a personal blog by the editor 9 June 2016

Distractions! I am getting behind my timetable for the on-going story. So let me press on. I shall only comment at the outset that with regard to the Junior Doctors Contract issue in the UK, I do think the government...

How I Do It - Breast augmentation: choosing the ideal implant size

Fernando Amato discusses the value of using 3D simulated imaging to help patients make the right decision about their implant size. Breast augmentation with implants is one of the most widespread plastic surgeries. However, clinicians still have some difficulties and...

OPINION - From ethics to commerce: challenges faced by cosmetic practice for 2025 and beyond

Cosmetic medicine and surgery have seen remarkable and ongoing increases in popularity, reflecting advancements in medical technology and evolving societal norms based on, for example, social media, cultural expectations, and globalisation of beauty standards. Unlike with other medical specialties, these...

How I Do It - Utilising ARES AK and AO as a multi-factorial approach

The Advanced Regenerative Esthetic Solutions (ARES®) line from CMed Aesthetics positions itself as “the most innovative mesotherapy line”. Mesotherapy is a minimally invasive cosmetic treatment that involves injecting small amounts of vitamins, enzymes, hormones, and other substances into the middle...

NEOSTRATA® unveils groundbreaking MicroDiPeptide²²⁹® Technology

The next generation of skin rejuvenation NEOSTRATA®, a pioneer in dermatological skincare innovation, proudly introduces MicroDiPeptide²²⁹®, a cutting-edge peptide technology designed to visibly lift, firm, and sculpt the skin. The result of over eight years of molecule development, this breakthrough...

How I Do It - Neck rejuvenation utilising Silhouette Soft sutures

The mainstay of neck rejuvenation has relied on conventional surgical procedures. In recent years, other non-invasive options have replaced these techniques. One of these developments is the use of suspension threads, starting around 15 years ago utilising barbed sutures, then...

In conversation with Ioannis Goutos and Vania Hiratsuka Dalmedo

We were lucky to sit down with Ioannis Goutos and Vania Hiratsuka recently and hear about QMUL’s MSc in Aesthetic Medicine which is designed for both new students and established clinicians. Ioannis Goutos. Vania Hiratsuka. Thank you both for taking...

Augmentation rhinoplasty

Rhinoplasty refers to a procedure in plastic surgery in which the structure of the nose is changed by adding or removing bone or cartilage, grafting tissue from another part of the body, or implanting synthetic material to alter the shape...

Informed consent and failure to disclose – legal perspectives for aesthetic surgeons

As litigation and legal claims in aesthetic surgery and medicine continue to rise, informed consent is not only a legal imperative but also essential in protecting yourself and your business. Lee Seng Khoo and Francesco Mazzarone, from the world-renowned Ivo...