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How I Do It - Skin tightening: Profound

1 June 2019 | | Aesthetic Medicine, Facial Plastic Surgery, General Plastic Surgery
Areas of skin laxity are a concern to many patients. A decline in collagen and elastin production arising from chronological or environmental ageing often presents as sagging skin on the face, neck or body, and patients frequently enquire about availability...

How I Do It - Non-surgical skin cancer treatment: topical photodynamic therapy

1 December 2015 | | Aesthetic Medicine, Dermatology
The incidence of skin cancer is rising exponentially in the UK; in particular non-melanoma skin cancer, yet the current statistical data surrounding exact figures is thought to be underestimated. Topical photodynamic therapy (PDT) provides a non-invasive, safe and efficacious modality...

Building trust and the psychology of relationships

1 December 2022 | | Aesthetic Medicine, Dermatology, General Plastic Surgery
Award-winning business coach and author, Alan S Adams, shares his key insights into how to build and maintain trust, boost effective working relationships, and enhance business growth. “People buy from people they know, like and trust” – Bob Burg In...

The beauty of Instagram reels

26 April 2023 | | Aesthetic Medicine, ONLINE EXCLUSIVE ARTICLES
Alan S Adams, award-winning business coach and author, and Director of The Clinic Coach, explores why aesthetic clinics need to be utilising Instagram Reels in 2023, and how this can lead to ultimate business success. With Instagram declared the most...

Perceptions and deceptions: a personal blog by the editor 9 December 2016

9 December 2016 |
A Death in Hong Kong: an evolving essay and insight into medicine and the law in contemporary Hong Kong (part three). In the ensuing few months I came up with this idea of an Institute of Aesthetic Medicine. Chris Howse?...

Medico-legal Forum (Botulinum/Laser)

1 April 2017 | Aesthetic Medicine, Dermatology
The PMFA Journal and Hamilton Fraser Cosmetic Insurance have teamed up to provide a series of articles that will give examples of claims that occur from different procedures. In our February/March issue we featured a case that involved complications following...

Rediscovering the Lost Art of Endonasal Rhinoplasty

1 October 2013 | | Rhinoplasty
The invention of modern rhinoplasty by Joseph transformed our understanding of nasal anatomy and surgery. His endonasal technique soon spread from Europe to the USA and dominated the surgical culture of the 20th century. The excessive removal nasal support structures...

How I Do It - Breast augmentation: choosing the ideal implant size

1 June 2017 | | Breast Surgery
Fernando Amato discusses the value of using 3D simulated imaging to help patients make the right decision about their implant size. Breast augmentation with implants is one of the most widespread plastic surgeries. However, clinicians still have some difficulties and...

How I Do It - Contouring the lower jaw (non-surgical)

1 October 2014 | | Aesthetic Medicine
It is important to invest time in analysing the lower aspect of the face whilst in discussion with the patient to establish a mutual agreement as to the level of desired correction along with the choice of product. I find...

The AMWC 2023 awards - WINNERS

1 April 2023 | Aesthetic Medicine, Dermatology, ONLINE EXCLUSIVE ARTICLES
In partnership with the Aesthetic Multispecialty Society (AMS), the 2023 AMWC Awards honour physicians for their innovative protocols and techniques, in addition to treatment results in the field of aesthetic & anti-ageing medicine. The winners were announced this weekend at...

VIVACY Day

26 October 2023 | Research & Development
VIVACY UK hosted their first ever event on 5 October at the luxurious Bulgari Hotel in Knightsbridge, London. The event welcomed national and international speakers, showcased the latest...

The future of acne treatment is clear

30 April 2024 | Research & Development
As acne affects 742 million patients daily, an alarming 48% are unsatisfied with their current acne treatment [1,2]. But the landscape is changing with...