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In conversation with Prof Ashraf Badawi

1 August 2022 | Dermatology, ONLINE EXCLUSIVE ARTICLES
We were delighted to speak with Professor Ashraf Badawi about his distinguished career in dermatology. You are internationally recognised in the field of dermatology – can you tell us a little bit about your background? I come from a scientific...

Cutting it fine online: social media and reputation management on the web

1 August 2014 | | Aesthetic Medicine
Social media is an amazing tool which, in its finest form, can be utilised to heighten your profile, increase brand awareness, promote your services, and fruitfully interact with colleagues, patients and the public. It is important, however, to remember that...

Business recovery and relaunch: how to grow your patient base in the new economy

7 October 2020 | | Aesthetic Medicine, COVID-19 - The PMFA Journal
As the unprecedented impact of the COVID-19 pandemic continues to be felt, many aesthetic practitioners are facing an uncertain future. In this invaluable article Pam Underdown provides expert advice on how to survive and grow stronger than ever. The global...

Online connections in a post-COVID world

2 August 2022 | | Aesthetic Medicine, COVID-19 - The PMFA Journal
Looking back at the pandemic, it has brought us unexpected friendships. The lack of direct interpersonal communication, meetings, parties and hugs increased the role of digital sources of contact which used to play a less important role in our lives....

Recent developments in hyaluronic acid research

5 February 2020 | | Aesthetic Medicine, Dermatology, General Plastic Surgery
Hyaluronic acid has a role in many medical specialties, not just aesthetics. Anna Baker takes us through the latest evidence and therapeutic indications. The evidence and demand for hyaluronic acid (HA) based technologies continues to expand and evolve across a...

How I Do It - Anti-ageing focus: Combination therapy for treating the ageing neck

2 June 2021 | | Aesthetic Medicine, Dermatology
The neck, decolletage and hands used to be the forgotten areas but with advancements in technology and homecare we can now treat these areas with little downtime and efficacious results. Most patients who visit me for a neck consultation will...

How I Do It - Lip augmentation: lip tenting technique

5 August 2020 | | Aesthetic Medicine
Lips are one of the main features that can make a face attractive; non-surgical augmentation using injectable fillers has been in demand for several decades and is becoming more popular every year. On the other hand, ill-shaped or over filled...

How I Do It - Laser-assisted submental liposuction

1 February 2018 | | Aesthetic Medicine, Dermatology
The author shares a low risk, minimally invasive procedure that offers excellent aesthetic results. Liposuction of the submental and jowl regions is a low risk outpatient procedure that gives a profound aesthetic result. Since the late 1960s, the techniques have...

How I Do It - Primary rejuvenation upper blepharoplasty – tips from an oculoplastic surgeon

1 April 2016 | | Oculoplastics
Preoperative For me the preoperative stage is actually the most important part in the patient’s journey and can take much longer than the actual operation itself. It takes me about 45-60 minutes to assess, counsel and consent for a primary...

How I Do It - Buttock augmentation

19 July 2021 | | General Plastic Surgery, Aesthetic Medicine, ONLINE EXCLUSIVE ARTICLES
Buttock augmentation is a popular treatment in high demand in South America. As in all aesthetic treatments, gluteal enhancement is not free from risks. Practitioners looking to expand into the gluteal area should know the gluteal anatomy, and they also...

Laser and light based hair removal

1 April 2017 | | Aesthetic Medicine, Dermatology
Laser hair removal is a popular, and constantly evolving, treatment. Professor Paolo Bonan and colleagues provide us with a comprehensive overview and some ‘top tips’ for how to make the procedure as safe and effective as possible. Hair removal, also...

The importance of teamwork and leadership in the management of patients in burns centres

1 June 2019 | | General Plastic Surgery
The authors discuss the vital part teamwork, leadership and communication play in the complex management of burns patients. Teamwork is a group of individuals collaboratively working together in the most efficient and effective manner to achieve a common goal [1,2]....