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Business recovery and relaunch: how to grow your patient base in the new economy
As the unprecedented impact of the COVID-19 pandemic continues to be felt, many aesthetic practitioners are facing an uncertain future. In this invaluable article Pam Underdown provides expert advice on how to survive and grow stronger than ever. The global...How I Do It - Forma radiofrequency
Forma is a non-invasive procedure that uses bipolar radiofrequency to promote collagen growth and improve skin elasticity. This treatment is ideal for reducing fine lines and wrinkles, improving skin texture, and promoting a youthful appearance. It is an easy-to-use technology...Differences between compounded BHRT and conventional HRT
Can BHRT offer hope to women suffering from debilitating menopausal symptoms? Ruth Crofford, ‘the menopause nurse’, explores the evidence, safety issues and misconceptions around the therapy. Life expectancy for women in the UK is currently 80.96 years [1]. Females in...Informed consent and failure to disclose – legal perspectives for aesthetic surgeons
As litigation and legal claims in aesthetic surgery and medicine continue to rise, informed consent is not only a legal imperative but also essential in protecting yourself and your business. Lee Seng Khoo and Francesco Mazzarone, from the world-renowned Ivo...
Vaginal dryness and the menopause
An insightful overview of a specialised topic. The author describes survey findings which indicate a lack of available information to menopausal women about the relationship between vaginal dryness and hormones. Obstacles to affected individuals obtaining specialist input appear to be...Masculinisation of the male face – ‘power-face’ surgery
What do men want when seeking facial improvement? Authors from the world-renowned European Face Centre explore the modern approach to ‘power-face’ surgery. A growing number of men are seeking the ‘ideal face’ for physical and psycho-social reasons. Orthofacial surgery aims...
Mastering the art of lip rejuvenation
The author presents a sound overview of some of the most prevalent non-surgical techniques used for lip rejuvenation, capturing the challenges in treating a complex anatomical region, as well as the attention required to the surrounding areas; nasolabial region and...A message from the editors of The PMFA Journal
Over the last few weeks we have all been learning new vocabulary: “self-isolation, social distancing, flattening the curve” are some that we will all have to come to terms with and as a society everyone will have to actively take...
Beta blockers in the treatment of infantile haemangiomas
Following the work of Léauté-Labrèze et al. in 2008, describing the successful use of beta blockers in the treatment of infantile haemangiomas, the medical treatment of these troublesome malformations has almost completely replaced surgical treatment, which has been relegated to...BCAM calls for more investigations into the illegal treatment of under 18s
The British College of Aesthetic Medicine (BCAM) has applauded The City of Wolverhampton Council for its approach to illegal aesthetic treatments and urges other councils to follow suit.
Dark circles in the periorbital region
The author provides an insightful paper on the aetiological factors involved in dark circles and explores the treatment options. An emphasis is placed on the importance of undertaking a thorough patient consultation and history to establish causative factor(s), as well...
