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From clinician to creator: taking your brand to the next level through experience-based marketing

1 August 2016 | | PMFA - Aesthetic Medicine
Woman with Plastic Surgery “addiction” on how it nearly destroyed her marriage (and her face) Huffington Post, 4 November 2015 Cosmetic Crisis Waiting to Happen BBC News, 23 April 2012 I was blinded by fillers: One woman’s horrifying story of...

Lipoedema awareness – the current state of play

5 September 2023 | | PMFA - General Plastic Surgery
Why do we need awareness? Around 40% of women in the UK are overweight or obese. Yet, within that 40% statistic, is a sub-set of women for whom that is not the full story. They suffer from a condition called...

Safety and risks of local anaesthesia and regional blocks in plastic surgery

18 February 2021 | | PMFA - General Plastic Surgery
The current COVID-19 pandemic has introduced unprecedented risks associated with intubation and general anaesthesia with the potential transmission of a novel and potentially fatal airborne disease. Local anaesthesia, when used appropriately, can provide safe and effective analgesia without the risks...

Post-truth bogus science: Cosmetic surgical research concerns support the need for research integrity watchdog in Australia

17 April 2024 | | PMFA - Aesthetic Medicine, PMFA - General Plastic Surgery
The post-truth phenomenon has become a worldwide problem. The absence of a research integrity watchdog in Australia is causing related concern in aesthetic surgery, with the risk of research misconduct being allowed to prosper and benefit vested commercial interests. We...