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Aesthetic Clinic Marketing in the Digital Age

Wendy Lewis is considered to be the queen of social media within the international aesthetic medicine community and this book confirms her position. It provides a comprehensive overview of all the different online platforms. The content is clearly laid out...

Maddison Collins promoted to Marketing Executive, Corza Medical UK

Corza Medical is pleased to announce the promotion of Maddison Collins from Sales and Marketing Assistant to Marketing Executive.

From clinician to creator: taking your brand to the next level through experience-based marketing

Woman with Plastic Surgery “addiction” on how it nearly destroyed her marriage (and her face) Huffington Post, 4 November 2015 Cosmetic Crisis Waiting to Happen BBC News, 23 April 2012 I was blinded by fillers: One woman’s horrifying story of...

The Business of Plastic Surgery, 2nd Edition

This is a valuable insight into running a successful business, provided by American experts in plastic surgery. The book is aimed at an audience from across the pond so much of it is directly targeted to their medical school and...

How to establish a successful practice in aesthetic medicine

It is no secret that today’s aesthetic patients tend to seek non-invasive, non-surgical solutions as opposed to invasive treatments. According to the latest statistics published by the American Society of Aesthetic Plastic Surgery (www.surgery.org), there were over 11 million surgical...

Easter Weekend sees the start of Innovia Face Visor production

Innovia Medical Group has announced that production of its Innovia Face Visor is now underway.

Merz Aesthetics Events

Starting on the 15th March at 19:00 on the Merz Aesthetics Events website.

How to Cut it in the Media: A PR Manual for Aesthetic Plastic Surgeons and Professionals in Cosmetic Medicine

I recently came across an advert in the October / November 2013 issue of PMFA News in which showcased several publications by CRC Press. How to Cut it in the Media: A PR Manual for Aesthetic Plastic Surgeons and Professionals...

Sinclair presents Sculpt&Shape® at IMCAS Paris 2023

Sinclair, formally Sinclair Pharma (“Sinclair”, www.sinclair.com) a global aesthetics company headquartered in London and fully owned subsidiary of Huadong Medicine Corporation Limited presents Sculpt&Shape® at the IMCAS 2023 congress in Paris.

Business recovery and relaunch: how to grow your patient base in the new economy

As the unprecedented impact of the COVID-19 pandemic continues to be felt, many aesthetic practitioners are facing an uncertain future. In this invaluable article Pam Underdown provides expert advice on how to survive and grow stronger than ever. The global...

Business administration for aesthetic practitioners – why be managed when you can manage?

Do you know what the difference is between a profit and loss account or a balance sheet? Have you wondered how you will market your practice? What can you do to drive your team to success? These are just some...

Controlled trauma technique when injecting HA dermal fillers

The author presents an interesting discussion regarding the potential for enhanced neocollagenesis through a patented ArqueDerma® dermal filler technique. A thorough overview is conveyed of the dermal collagen matrix, including the characteristics of type I and type III collagen. The...