The Renaissance was a period of great importance in human history where art and science came together to define ideal beauty. This same search for harmony is reflected in current aesthetic medicine, where proportion and symmetry are considered fundamental. For example, a patient seeking rhinoplasty to achieve a ‘perfect’ nose in accordance with the canons of Renaissance beauty.
Renaissance curiosity in the study of the human body and its biological functions has led to significant progress in medicine. Today’s aesthetic medicine takes advantage of this heritage to offer treatments that not only improve aesthetics, but also promote health, reflecting a holistic approach like that of Renaissance studies of the human body.
Contemporary plastic surgery not only addresses physical aspects, but also considers the emotional wellbeing of the patient, such as a patient receiving dermal filler treatments to improve self-esteem after having experienced changes in appearance due to ageing; the deterioration of skin, such as biostimulators or fillers for the loss of fat from your adipose compartments; even botulinum toxin to relax the facial muscles and eliminate the appearance of negative emotions and facial fatigue – this transformation is not only reflected on the outside, but also contributes to a better personal perception and the recovery of self-confidence.
Just as the Renaissance marked a global perspective change, aesthetic medicine has also evolved and adopted new technologies and techniques to achieve increasingly natural and satisfactory results for patients.
Ageing is an inevitable process that affects all human beings and manifests itself at an anatomical level in the five layers of the face (skin, superficial and deep adipose tissue, muscles, bone).
The alterations that occur in these planes can be known as the ‘5 Ds’: deflation, descent, deterioration, disproportion and dynamic discordance. These characteristics offer us a comprehensible framework to understand how these transformations can affect the appearance and perception of youth.
Aesthetic medicine seeks to address these modifications through various interventions (botulinum toxin, regenerators, biostimulators, dermal fillers, lifting, peeling treatments, lasers of various types and many other technologies), helping to restore balance and facial harmony, and therefore improving the self-esteem and emotional wellbeing of patients.
It is here that IBSA brings us again the rebirth of aesthetics. Through its technological innovation, pharmaceutical strength and research in the development of its product portfolio, we are introduced to a new paradigm, the ‘5 Rs’:
- Regeneration through Profhilo, which is the pivotal product between aesthetic medicine and regenerative medicine, since it opens a perspective on the healing of damage caused by the ageing process.
- Restoration of deeper planes through Profhilo Structura
- Cellular revitalisation through Viscoderm Hidrobooster
- Revoluminisation of aged compartments
- This leads us to the redefinition of all facial structures by applying each product for each need with the most natural results without long-term immunological complications, due to the advanced technology that the products have, based on the concept of healing.
Profhilo the fundamental pillar of the 5 Rs paradigm, is not only for improving aesthetic appearance but also for optimising health at a cellular and functional level. Where else could this concept come from if not the place where the Renaissance took place, Italy!
Dr. Valeria López Mecle, Non-surgical Facial Rejuvenation and Skin Restructuring Specialist; Director and Founder of the BIOAUREA Nutrition and Aesthetics Center, Buenos Aires, Argentina.
